We were doing strategic communications long before there were college classes with that title. Those classes might make it sound easy: You put out content. You count the clicks. Repeat.
The pragmatic truth is that connecting with an audience and delivering the compelling message that benefits you and resonates for them is not easy. You have no built-in right to audience engagement, you must earn it. Our first questions to you will always be: Who’s the audience? What’s going on in their lives? What do they care about?
Your audience must be persuaded to see you as the hero in their own stories. That connection requires the alignment of several elements that pull you and your audience into the same situation.
We are Big Idea people, but not just any idea will accomplish your goals. We work to understand what your organization is really trying to accomplish strategically. That empowers us to harness the stories and arguments that further your objectives and create important breakthroughs for your audiences.
Communication does not happen when you click a button to publish something on your website. It happens when a compelling idea you are trying to convey motivates your audience to take action.