In a race to the future, the best ideas win – Thought Leadership for a changing world

Thought Leadership Research

What issues should you claim? What are your competitors doing? Are you consistent and compelling?

Executive Communications

Do you have a speech coming up? What do you have to say? Do you write with a leadership voice?

Content Marketing Strategy

Is your content compelling? Is it aligned with your corporate strategy? Does your audience care about the issues you’ve chosen?


What’s your story? What problem do you solve? Why should anyone care?


Lead The Conversation

Thought Leadership is key to staying ahead of the competition in today’s marketplace of ideas. It’s not just about internet clicks. It’s about crafting a compelling story that hits a nerve and makes people take notice.

You’re competing to establish a vision of the future that compels your key audiences to buy in. Buy-in results from aligning key components of effective Thought Leadership. If these elements are out of alignment, you have strategic gaps that will impair executive communications, content marketing and corporate positioning.

We take a programmatic view of Thought Leadership, aligning everything from the Big Idea to any individual piece of content – because in a race to the future, the best ideas win.

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A Changing World

My Latest Thoughts

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This post is not about Uber…Really

The Internet does not need another post describing Travis Kalanick, a toxic Uber culture, an investor revolt, or even a thoughtful version of all of those issues. So, if that’s what you want…move along, these are not the droids you’re looking for. we need to separate harassment and ethical abuses in all forms from the concept of…

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A Little TLC: Thought Leadership Critique

For years, Microsoft suffered from a unique indignity: absolutely a cornerstone of the present, but somehow missing from the conversation about the future. Things have changed more recently and since thought leadership in the technology industry is almost always about connecting the present to the future, I thought it worth giving a little TLC to…

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Andy Grove, the tour of duty, and leadership in a time of change

Andy Grove, the legendary CEO of Intel, passed away a couple months ago and this post is not intended as a news flash or a delayed eulogy. More recently, though, many people with a connection to Andy gathered at the Computer History Museum in Silicon Valley to hold a memorial in his honor. My topic…

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I don't Like To Brag

But I'll Let Them

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What’s your story?